Assignment We were asked to create a social-sales activation campaign for KLM. The goal is to create more sales by using social media.
Idea We created “The Ultimate check-in Challenge”. The KLM passengers can download the special check-in challenge app for their smartphone while waiting to board their flight. The passenger logs in with his/her Facebook account and receives the ticket for the challenge and the free Wi-Fi during their flight. The challenge is to check-in as close as possible to one of the hotspots during your flight. This check-in is automatically placed on their Facebook page. The winner of each flight receives an upgrade on their next flight with KLM.
Goal Making people aware of the fact that there is now WiFi on the KLM flights and encourage the sale of this new service.
*This was an assignment I made together with Floris Heyne.