The smell of art

A study by Rockefeller University in New York City found that we remember 35% of what we smell, compared to only 5% of what we see and 2% of what we hear. The sense of smell (or olfaction) is our most primitive sense and yet is one of the most powerful senses that cannot be turned off. Of all the senses, the sense of smell is the most important trigger of memory.

We can see and feel art (really or emotional) but as the smell is the most memorable sense what happened if we could smell the art pieces? So that’s exactly what we are going to do! Art fragrances by the Rijksmuseum. Opening a whole new world of experiencing the art of the Rijksmuseum. For example; Reading a book on your favorite spot on the couch while enjoying the smell of “Festoen van vruchten en bloemen” by Jan Davidsz. de Heem, a fresh fruity, flowery fragrance from the Rijksmuseum. We create a big range of different fragrances that can be bought as simple fragrance sticks, a fragrance candle or as an in-car air freshener.

Client
Rijksmuseum

Rijksstudio Award 2020
In this art and design competition held every two years, the Rijksmuseum invites everyone to create their own masterpiece inspired by the museum’s online collection.

Date

February 2020

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A few possible Rijksmuseum fragrances

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